You are a Salesperson because Everyone is a Salesperson

You are a Saleperson because Everyone is a Salesperson

Everybody is a salesperson. Whether you realize it or not is the only difference.  From the moment you differentiated yourself from your parents up until the reading of this article.  You have spent your life communicating, consulting, and connecting with people to cooperate and achieve your goals.

Even as a child, you might have used your sales skills to convince your parents to buy a different brand of food or to let you grab a Reece’s candy bar at checkout.  To counteract this affront, your parents might have flexed their own sales skills by persuading you to eat your broccoli.  Perhaps now you are a parent using your sales skills to convince your kids to do all kinds of things in their best interest.

The way you carry yourself is also an example of  your sales skills.  If you are a good example for those around you, you are selling everybody on your values and virtues.  You are both the pitch and the close.

There is a negative connotation around salespeople.  Most people don’t want to be sold something they don’t need.  People prefer to buy things that have improved their lives or bank account statements.  When someone says salesman, one of the first images that pops in my mind is Danny Devito the used car salesman dialing back the meter in Matilda. 

Matilida dodgy motor

This is the exact opposite of the kind of salesman you want to be.  Matilda’s father sells cars that nobody WANTS (cause they don’t work) to people that really NEED.them (cause they need to get to work).  As a Notary or Loan Signing Agent you provide a service that people NEED.  Your job is to delineate yourself from other service providers in your own unique way.  In other words, it would behoove you to play to your strengths.

Mark Wills (who we mentioned above as a conference organizer) is a Loan Signing Agent that plays to his strengths magnificently.  Mark is charismatic and full of energy that’s great for being behind the camera.  He puts out entertaining family friendly content that provides values to his community and puts out positive energy.  By doing this he is able to expand his network and get other Loan Signing clients that he never would have reached had he never realized the power of his unique personality.

https://www.tiktok.com/@markwillsofficial/video/7090343343812758830?is_copy_url=1&is_from_webapp=v1

The above video may not seem like the kind of “vibe” that you can replicate.  And that is ok!  In fact that is to your advantage.  Nobody will have your unique qualities and attributes but you.  It is your own special super power.

Perhaps you don’t think you can be as charismatic as Mark behind the camera, this may be so depending on your constitution but there are still many lessons that can be learned from him. 

#1 is that he provides value
The second thing is that he represents himself well.  You may not be jumping onto TikTok and Youtube right away, but you still have to show yourself publicly.  Lessons can be learned from Mark in that he dresses appropriately and neatly.  He takes effort to make himself look like a man that is capable of handling the responsibility of Loan Signing Documents.

He also represents himself with his body posture.  Dr. Albert Mehrabian from UCLA argued in his book Silent Messages that there are three core elements in effective face-to-face communication.  And the man did a fair amount of research on the subject.  He estimated that communication breaks down as 55% body language and posture, 38% the tone of one’s voice, and ONLY 7% through the use of one’s words.

These numbers the professor gives might not be entirely accurate or even scientifically measurable, but instinctively we all know that they hold merit.  When you are proud of yourself you walk tall and proud and speak confidently.  When you do not believe in yourself you slump and speak without conviction.  When you speak without conviction the words are just words and people can tell.  In that sense, I can see where Professor Mehrabian got his low 7 % number.

I believe Malcom Gladwell talked about the feedback effect that smiling can have on human emotions in Outliers.  Why would this not be true for creating other confident and accepting feedback loops.  In order to make a sale or close a deal on a signing, you need to carry yourself and project that you are someone who does just that.

It’s important to believe in yourself in both mind and body.  This opens up the subconsciousness that exists between ourselves and our environment to allow good things to happen.  You may

As a side note, if we believe that “words” are not the most important element of communication, but you are blessed with the gift of gab, there are still avenues you can play to your strengths by writing to your clients or setting up mass cold emails to go out with an application like apollo.io or sendfox.com. The written word will always have incredible value, even if it is not the end all be all for face to face communication.  The written word is what survives history and inspires action.  One good blog or cold email to the right target audience could be the foundation of your Notary or Loan Signing business.

“Each time you write a page, you are a writer. Each time you practice the violin, you are a musician. Each time you start a workout, you are an athlete. Each time you encourage your employees, you are a leader.” — Atomic Habits